1Junk removal creatives
What the ads look like when they run for a hauler.
Point at it. It's gone today.Core promise. Same day, max price up front.
Before / AfterTheir own job photo. Highest trust, lowest cost.
Pianos. Hot tubs. Boats.The jobs nobody else wants. Flat rate angle.
10 pickup loads. One trip.Capacity. "No job too big" with a number behind it.
You don't have to do this alone.Estate / whole house. The emotional job.
Text us a photo. Get a price.Lowest friction lead. Runs as the retarget.
Story · Gone today
Story · The hot tub
Story · Text a photo
Built for a junk removal company in VT / NH. Yours get your photos, your truck, your number, your service area.
2Proof · wrap shop, Orlando FL
Same playbook, different trade. 10 days in.
65
Leads in 10 days
$5.02
Cost per lead
$326
Total spend ($30/day)
2.43%
CTR · 20K impressions
Their last agency
Leads21 in 6+ weeks
Spend$222
Cost per lead$10.57
CTR1.50%
TrackingNone. No pixel.
Uprise rebuild
Leads65 in 10 days
Spend$326
Cost per lead$5.02
CTR2.43%
TrackingPixel + CRM push
3.1x more leads52% lower cost per lead62% higher CTR
Why it matters for haulingJunk removal leads are cheaper than wrap leads. Faster decision, lower ticket, more people need it this week. Same system should land under $10 a lead.
What we fixed thereNo pixel, no CRM, quote form pointed at the wrong shop. Tracking first, then ads. Same order here.
SourceMeta Ads Manager, Aug 22 to Sep 2, 2026. Verified in the ad account.
3Your plan
First 30 days for Phoenix Hauling.
Week 1
Setup- Pixel + conversion tracking
- Quote form or text-a-photo lander
- Shoot list: truck, crew, 5 job photos
- Your ads built from your photos
Week 2
Launch- 3 to 4 creatives live, $20 to $30/day
- Service area radius targeting
- Every lead texted within 5 minutes
- You see every lead as it lands
Weeks 3 to 4
Optimize- Kill losers, scale the winner
- Retarget the people who clicked
- Weekly number: leads, cost, booked jobs
- Review follow-up on missed leads
The mathIf a job is $300 to $500 and leads land at $8 to $12, one booked job pays for 30 to 40 leads.
You pay ad spend directYour card on the ad account. You own the pixel, the page, the data. Always.
What we measureNot clicks. Quote requests and booked jobs. That's the number we report weekly.
4Discovery
What I need when we sit down.
JobsAverage job value? Jobs per week right now? How many could the truck handle?
Service areaWhere do you run? Radius from home base. Any zips you refuse?
Leads todayWhere do jobs come from now? Google, Facebook groups, referrals, Nextdoor?
Ran ads before?Meta or Google. What happened. What did it cost.
Quote flowHow do people get a price today? Phone only? Text? Who answers when you're on a job?
Site + GBPDo you have a site? Google Business Profile claimed? Review count?
PhotosDo you have before/after and truck photos on your phone? That's the ad.
GoalWhat does a good month look like in 90 days? Jobs per week, not vibes.
5Month 1 deal
You only pay when the phone books.
$0
Up front. No setup fee.
$50
Per booked appointment
$20/day
Ad spend, your card, paid to Meta
What counts as an appointmentA real person, a real address, a time on the calendar for a quote or a pickup. Not a form fill. Not a "call me back."
How you see itEvery lead and every booked job in one list on your phone. You count them. I count them. Same number.
Rough mathAds land junk removal leads at $5 to $10. If 3 out of 10 book, that's 8 to 12 appointments a month at $20/day. One job pays for all of it.
After month 1You have the numbers. We move to a flat $750 (lead forms) or $1,250 (ads + follow-up system), or we stop. Your call.
Follow-up is on me in month 1. Every lead gets texted back within 5 minutes so you're not chasing them from the truck.